Tipping Point is a non-profit helping the Bay Area community out of poverty. In addition to creating this video played for their annual benefit; I also helped create a teaser promo about the special musical performer. The theme for this event was connection, so I wanted to weave imagery, footage, and graphic elements into one linked story. I created hand drawn elements as well as typographic moments, which gave the human touch to this film. Additionally I sourced Tipping Points bank of photography and videos to find the right pieces to highlight their story. I created styleframes, storyboarded the script, designed boards, and provided motion direction.

 

Role: Art Direction, Designer