Liberty Mutual

Liberty Mutual needed help with sharing case studies to their agents and customers. They felt that an animated approach to storytelling would fit their brand. I helped to concept and develop characters and environments, storyboard scripts, and design 7 animated videos. With assistance, all scenes and characters, as well as UI and devices, were illustrated on a tablet. There are also sprinkles of photography for added texture throughout. We also needed to distinguish between Liberty Mutual branded videos and its sub-brand, SafeCo, by using different color palettes for the opening and ending.

Role: Art Direction, Designer