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A proposed branding and identity system for San Francisco's Cartoon Art Museum. New logo uses a friendly comic book type. Integrating the word "ART" that is already in "cartoon" by using a different color makes the name unique. The mascot character is an additional marketing tool to help bring the illustration side of cartooning and comics to life. It invites the audience to use the mascot as a basic template to create their own character. Rectangles are used throughout as reference to frames found in comic books.

Copyright © 2013 by Judy Leung. All rights reserved.

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